ParkPlay Digital Marketing Support

ParkPlay is on a mission to build happier, healthier communities through the life-changing power of play.

ParkPlay launched to encourage everyone to be more active outdoors and bring communities together. In 3 years, ParkPlay has successfully launched 66 ParkPlays from Cornwall to Cumbria and has had over 11,000 registered participants.

We are looking for Digital Marketing support (Content, Email, Social Media, WordPress) to help take ParkPlay to the next level and ensure our story is told impactfully and effectively with relevant Partners, PlayLeaders and ParkPlayers. 

Digital Marketing

  1. Helping to demonstrate the impact ParkPlay is having and support the growth of ParkPlay to new areas via effective content management & social communications
  2. Building a relationship with new and existing ParkPlayers via effective content & social 

Specifics

  • Planning the monthly content calendar (Impact posts, blogs, Email, new launches, ParkPlayer stories, ParkPlayer of the Month). 3 or 4 posts per week.
    • Preparing content in Canva, CapCut, Quicktime and saving to the shared brand folders. Writing supporting copy and tagging relevant partners
    • Scheduling on LinkedIn, Facebook & Instagram to reach and engage target audiences
  • Optimising blog & film content for WordPress
  • Hubspot CRM Support: Optimising the Hubspot database to best effect including email marketing
  • Tracking KPIs for continuous improvement

Considerations:

  • Working closely with the Marketing Director & Programme Team to ensure communications are aligned with business plan. 
  • Supporting partner campaigns: e.g. Decathlon
  • Adhering to brand guidelines and approval process
  • Willingness to understand the regions, people and partners we work with. 
  • An interest in building happier, healthier communities across the UK 

Experience:

  1. Planning and producing content for social media
  2. Scheduling content and KPIs for Facebook, Instagram, LinkedIn
  3. Hubspot & Email
  4. WordPress; Landing Page & Blogs

This is a flexible and part time role we anticipate to take 2-3 days a month. It could be supported by a freelancer or small team with relevant expertise.

Please contact hello@park-play.com to discuss further.

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